Alongside the animated film I created a toolkit of assets that were then rolled out by McDonald’s across the festive wins campaign with a fleet of giant festive baubles taking over the streets of London, Edinburgh and Birmingham.
Credit: McDonald’s UK
McDonald’s Festive Win TV ad
Working with Leo Burnett and taking inspiration from classic theatrical ensembles, I designed and directed this 20 second TV advert that showcases McDonald’s in-app rewards you can win in the run up to Christmas. The brief was to dance you through the sequence, with each characterful dancing bauble, Christmas cracker, or chicken nugget box designed to evoke delight and maximalism as the prizes are spotlighted.
‘Working with Design Lad was an absolute pleasure. He just gets it - and brings such great vision, attention to detail and stand-out style to whatever he does. So collaborative as well - made our and the clients' lives a lot easier!’ - Leo Burnett
Credits
Director & Design
Design Lad
Agency
Leo Burnett
Creative Director
Emma Brooke
Production company
This is Jelly
Producer
Tom Henneberry
Lead Animator
Sam Burton
Animators
Rik Goddard
Sebastio Lopes
Storyboard Artist
Jacob Wolf