image credit: London Lites
Nike
Nike is making kids’ imaginary sports official and I was asked by W+K London to illustrate one of the submissions - Washing Line Wipeout.
The campaign featured in Niketown London with an imaginary sports installation. Featuring visuals of the latest sports, flags, posters, uniforms, a real life Turbo Sock Dodge arena, and a submission station letting kids submit their own sports for Nike to make for real.
My design was also displayed around London.